Now I'm no brilliant man
when it comes to business but apparently Economics 101 doesn't apply
to Korea. Since the beginning of my time here, I've found it odd
that there'd be so many of the same businesses within a literal
stone's throw of each other. Korea has an affinity for the "Big
5" - convenient stores, cafes, eye wear stores, bakeries, and
outdoor outfitters. The only conclusion that I can come to is that
Korea is a twilight zone for economic basics such as supply and
demand. One would think that as the supply of a particular good
becomes more and more abundant the market would eventually become
flooded and the demand would lessen. Not so out here. If I can get
a coffee at a second floor cafe of a particular building, then Korea
assumes that I'd also want to get one on a third floor cafe as well. And at the cafe in the building next door. And again at the cafe
across the street. I've constantly questioned how it's possible for
all of these cafes to stay open; it make absolutely no sense to me.
Another peculiar thing that
I've discovered is that if you place a take-out order at a cafe, it's
usually 40% cheaper than if you stay in to have a coffee or tea. That seems completely backwards to me. Why would you want someone to
come to your business, give them almost half off, then have them
leave? If anything, shouldn't it be a little cheaper if they stayed? Wouldn't you want to keep your customers there in hopes of having
their one cup of coffee turn into two?
I can almost understand the
whole convenient store thing because, well, they are supposed to be
convenient. But it's still a bit much. They are on every street
corner and here's what makes it even more nonsensical, they are of
the same franchise. Who needs a GS 25 three stores down from another
GS 25? And eye wear stores? Do we really need 20 stores that sell
glasses and contacts down a half mile road? I once counted five
consecutive outdoor outfitters in a row...yep, they were actually all
touching each other. Are any of the prices different to potentially
give one store an edge over another? Nope. So Korea, I'm simply
left scratching my head once again at your expense.
No comments:
Post a Comment